Cause-Related Marketing

A way that businesses and corporations support and promote nonprofit organizations. A cause marketing program allows a business to engage with nonprofits over and above their community relations program. As the name suggests, the emphasis is on marketing, and that means that a business will draw on its sales and marketing resources to make the program successful.  This can be a great benefit to nonprofits who often have more limited marketing budgets and who tend to have less reach than many businesses.