An international campaign with the mission to raise awareness and fuel solutions to the climate crisis.  The number 350 represents the amount of carbon dioxide in the atmosphere (in parts per million) that scientists have calculated to be the maximum amount that Earth can sustain.  It is hypothesized that CO2 concentrations beyond 350ppm will accelerate […]

Thermohaline Conveyor

A global water circulation system driven by water temperature and salt-density that distributes water between the Earth’s oceans. Warmer water closer to the ocean’s surface travels from the northern Pacific Ocean, south through the Indian Ocean (where it is joined by more warm water), around the southern tip of Africa, and up to the northern […]


The total revenues an organization reports on their income statement. While many activities within an organization are focused on reducing costs, initiatives such as innovative product and service development focus on creating more valuable and desirable offerings that increase revenues. Attention to human and natural capital (as well as financial capital) can often increase revenue […]


The objective behind tax shifting is to stop taxing the things we do want (like income and savings) and shift towards taxing things people collectively do not want (like waste and pollution). The current tax system encourages the depletion of natural resources and the unsustainable degradation of the environment, while discouraging job creation. Ideally, a […]

True-Blue Greens

A sector of the market defined by the Roper ASW Green Gauge Report as the most interested in “green” or environmental issues. In 2007, these customers jumped dramatically from only 9% to 30% of the total American consumer population and they tend to be educated, have higher incomes, and influence other consumers.


An assessment of whether or not someone will accept another’s promises, based on: sincerity (the difference between someone’s private and public conversations) competence reliability care

Triple Top Line

The effect that attention to sustainable management of natural, financial, and human capital has to an organization by increasing revenues (by offering more desirable products and services) and reducing costs and expenses throughout operations (through more streamlined operations. While many of these benefits are measured in terms of triple bottom line accounting, even more valuable […]

Triple Bottom Line

An addition of social and environmental values to the traditional economic measures of a corporation or organization’s success. Triple Bottom Line accounting attempts to describe the social and environmental impact of an organization’s activities, in a measurable way, to its economic performance in order to show improvement or to make evaluation more in-depth. There are […]




The process of satisfying the benefits of a product with a service. Often, services can offer the same activities to customers as some products. Transmaterialization requires the rethinking of business goals and objectives in order to envision new market opportunities. However, some customer sectors may not be ready or willing to accept new solutions (such […]