Pollution Prevention
Any activity to reduce or eliminate any number of pollution types or quantities from personal, corporate, or governmental activities. Also called source reduction, these activities seek to create more efficient procedures or practices that reduce pollution or use it in the manufacturing process of some other activity. Often, practices such as changes in manufacturing or other activities, redefined product, service, or corporate strategy, dematerialization, transmaterialization, or substitution of materials can eliminate less desirable practices (along with the pollution associated with these practices) without adversely effecting productivity or, in some cases, increasing efficiency or effectiveness.