Biofuel is any fuel derived from an organic material that is not fossilized like coal or petroleum. Common sources of biofuel grown for the U.S and European markets are corn, soybeans, flaxseed and rapeseed. Biofuel can appear in solid, liquid, or gas form. It is used to produce heat or electricity, or to power machinery […]

Bio-based Material

“Bio-“ is Greek for life.Bio-based material refers to a products main constituent consisting of a substance, or substances, originally derived from living organisms. These substances may be natural or synthesized organic compounds that exist in nature. This definition could include natural materials such as leather and wood, but typically refers to modern materials. Many of […]

Basic Browns

A selection of consumers defined by the Roper ASW Green Gauge Report as the least interested in “green” or environmental issues. In 2007, this category was renamed “apathetics” and has exhibited a sharp decline (from 33% in 2005 to 18% in 2007). These customers have lower incomes, and believe that their disinterest is common.

Best Practices

A set of learned practices and procedures an organization finds successful in accomplishing its goals. Best practices are most successful when clearly described or codified, part of employee training, and shared throughout an organization. These are sometimes shared with partners and competitors in order to set standards for an industry.

Business Ecosystem/Ecology

A system-level view of the relationships and interdependencies evident in organizations, markets, or industries, including their components, actors, resources, and stakeholders. Inspired from nature, this is a similar approach to understanding biological ecosystems in their fullest sense.

Brand Experience

Often confused with a corporate identity or package design, a brand experience is the total interaction of customers with a company, product, service, or other offering through all senses, media, and touchpoints (such as television advertising, customer service, product use, etc.).


The process of developing a brand or brand strategy for a product, service, or organization.


Often referred to as a promise or expectation, a brand is the collective market understanding or perspective of a company, product, or service (either from the perspective of customers, competitors, partners, or peers). A strong brand can have considerable value in the marketplace but this value is only derived in action and does not appear […]

Bottom of the Pyramid

A term developed by Stuart Hart and C. K. Prahalad at the Center for Sustainable Enterprise and now popularized by Prahalad’s book, The Fortune at the Bottom of the Pyramid. It refers to the poorest people in the world. These people tend to pay more for the same food, products, and borrowing than rich people […]


A term derived from a German legend about Baron Münchhausen who pulled himself from a swamp by his own shoelaces or bootstraps. It refers to starting a business with limited capital and growing it based primarily on internally-generated profit instead of external investment.