Core Competencies

The primary skills, abilities, and knowledge used to excel at a particular endeavor. Businesses tend to focus on their core competencies in an effort to take advantage of “what they are good at.” Often, core competencies may go unrecognized within an organization that focuses too much on their markets, products, and services and not their skills, knowledge, and experience. For example, a large retailer’s core competencies might include shipping and transportation services, real estate management, and training s well as their retailing experience.

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