The goal of many organizations who seek to differentiate their offerings by finding new and more valuable solutions that others have not. Most organizations who seek to innovate, do so as a separate, occasional function by a designated subset of employees or consultants. However, true innovation requires cultural change throughout the organization to sustain as well as participation by as many stakeholders as possible. Ultimately, innovation can be a source of transformation for a company that can increase effectiveness of all operations and processes but requires understanding and value placed on its products as well as a tolerance for change.

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