A term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.
In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.
More articles on Greenwashing here.


One Response to “Greenwashing”
  1. Greentini says:

    We are seeking GREEN Venders for our Greentini Mini Expo at Restaurant Row. Please forward this to as many people as you like.
    We have a few tables available for the next Greentini.
    If your company makes a product using green technology or a product that saves energy
    you are invited to show your stuff and to join this networking event starting Wednesday July 22, 2009
    5:30-9:30PM . The event is free to the public and we offer free appetizers (Pupu’s )
    Vender fees:
    Outside 4×4 table $50
    Inside 2×4 table $45
    Featured table outside next to entrance (only one) $95
    Only one vender per category per event. (PV, LED, Solar Water heater etc…) To allow everyone
    a chance Venders in the same category will rotate every other event.
    Tables fees paid in advance and Nonrefundable. If you cancel at least 72 hours before we can reschedule.
    cancelations under 3 days of the event are nonrefundable.
    Call Now to reserve your table!! 808-947-7170

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