Engaging in responsible travel to natural areas while conserving the environment and improving the well-being of local people. Those who lead or participate in ecotourism activities strive to:

  • Minimize their impact
  • Build environmental and cultural awareness and respect
  • Provide positive experiences for both visitors and hosts
  • Provide direct financial benefits for conservation
  • Provide financial benefits and empowerment for local people
  • Raise sensitivity to host countries’ political, environmental, and social climate
  • Support international human rights and labor agreements
  • Conservation of local, indigenous wildlife and culture


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